The trade mark has an essentially distinctive function, since it makes it possible to distinguish the goods / services of an undertaking from other identical products. It contains in itself the characteristics associated with the product / service, allowing the consumer to identify him by its nature and quality. For all this, it is imperative to protect the Trade Mark, obtaining the exclusivity of its use, in order to prevent third parties from using it without consent.
Any sign or set of signs which may be represented graphically (words, designs, letters, numbers, sounds, the shape of the product or its packaging, advertising phrases associated with the goods / services) constitute a trade mark, provided they are distinctive.
Registration of the European Union Trade Mark (Community Trade Mark)
The EU trademark system consists of a single registration procedure which gives the holder an exclusive right in the 28 Member States of the European Union. Its unitary nature (a single application procedure) is based on a set of simplified procedures, managed by the Institute for Intellectual Property of the European Union (EUIPO) (formerly OHIM – Office for Harmonization in the Internal Market), which result in considerable cost reductions , Compared to the total costs of an individual trademark registration in each of the 28 Member States. This process is the simplest, fastest and most cost-effective way of protecting a distinctive sign of products or services with such a wide geographic reach.
In the context of the Trademark Register, CINTERQUAL’s areas of intervention cover the whole process of coordination and management of the register, including instruction and filing.
Cinterqual also registers trademarks in other countries outside the European Union.